Themed #AntesQueSejaTarde (#BeforeitstooLate), the Unicef wants to raise people awaress about the situation of vulnerability that millions of kids and teenagers live, in Brazil and around the world, and enlist people to became donors.
We create a film for internet and also free spot ads, stared by kids from Brazilian communities chanting “Epitáfio” (“Epitaph”), a song from a Brazilian Rock band named Titãs - who gave the copyright song especially to Unicef. The Portuguese version is very heart braking, hope you like the English version.
Executive Creative Director: Mateus Braga
Creative Director: Vini Santos
Copywriter: Erick Moneró
Art Director: Gustavo Frazão
Art Buyer: Renata Cartafina
Production Company: Drive Filme (RJ)
Account Manager: Eliel Allebrandt, Manuela Nascimento
Approval: Gary Stahl, Wim Desmedt, Regina Gerbi, Franciele Lima, Lidia Carvalho, Raul Bacelar, Pedro Ivo e Nelson Leoni
- Release Date
- Jan 2017