Connect Poster

Makosa is a Annual festival in Brasilia designed to bring together different people of different music tastes. We echoed this sentiment in our campaign via a poster covered in multiple AR codes, the idea being you need multiple mobile phone to activate the content, get a complete picture and obtain all the details for the events.

Agency: Isobar
Executive Creative Director: Mateus Braga
Creative Director: Alex Coelho
Copywriter: Raoni Leão
Art Director: Paulo Ribas, Bamba, Jefferson Damasceno
Technology Director: Luiz Paulo Rosa
Technology Manager: Isaias Coelho
Production Company: Plural Filmes
Approval: Chico Aquino, Léo Cinelli