Founded in 1808, Banco do Brasil is the oldest active bank in Brazil. Currently, it is the largest bank by assets in Latin America, with more than 40 million clients worldwide.
Like many other banks, in the past years BB focused their efforts in transactional web and mobile apps, and that scenario caused a problem. Their portal, visited by 6 million unique visitors monthly was not able to present their products and services correctly, forcing people to call customer service and also increasing customer flow in retail locations looking for basic information. We led the project to redesign their web presence and make the portal accessible and available in all devices, thus generating business leads and reducing operational costs.
Research and Insight: We started with one question - How can we build something really relevant for our customers?
We ran more than 30 studies: Benchmark, Competitive Analysys, Exploratory Research, Eye Tracking, Qualitative Research, Analytics, Usability Testing, among others.
We have discovered that BB Portal is a huge asset, with over 1 billion page views just last year.
Our consumer wanted a clearer and more precise way to find products and services from the bank. A way that they could understand and choose the right product for their needs.
INSIGHT: Who is best in understanding consumer needs than the branch manager?
When consumers look for complex financial services they usually talk with a branch manager, who always presents the best solution for their needs. We had to emulate that experience in our digital enviroments.
Executive Creative Director: Mateus Braga
Creative Director: Daniel Souza
UX: Nathalia Alves, Daniel Souza
Designer: Vinicius Costa, Iury Delduca, Iury Coope, Henrique Dias
Account Manager: Eliel Allebrandt, Ana Paula Bulus
Project Manager: Fabiano Melo, Tássia Gadelha, Maira Lima
Technology Director: Luiz Paulo Rosa
Approval: Larissa Novaes