Hidden Message

We needed to send a specific message to people who dealt with guns. But we could not alert the population, let alone children, as they, in Brazil, suffer a lot from domestic accidents with firearms. We hid a message on a radio spot.

Agency: Isobar
Executive Creative Director: Mateus Braga
Creative Director: Alex Coelho
Copywriter: Raoni Leão
Art Director: Paulo Ribas
Account Manager: Eliel Allebrandt, Thiago Furtado
Art Buyer: Renata Cartafina
Production Company: Jefflândia
Approval: Wesley Santos