50 New Stars

Budweiser invited some agencies that attend Anheuser-Busch InBev to present proposals for the Super Bowl 2019. More than 10 agencies in a pitch. Same Briefing and more than 100 ideas.

And IMHO we did a great proposal, starting with this insight. People are made to shine!

The United States of America born to be united. We know that the 50 stars shine brighter together.

America was built by us, arm in arm and looking ahead. We know the importance of our history and the history that will become our future.

And even if nobody knows how it will be, we are confident in how we want it to be.

That’s why there are people who wake up every day writing their own stories which one day will be told.

Those stories will make our country a better place with a gesture, with a word, with goodwill.

Those Americans are the real stars, like those on the flag. They represent our spirit, as do the stars above us. They illuminate our path, showing us where to go.

But even by changing the lives of many these new stars still shine for few. But if it depends on us and on you, they will shine for all America.

Budweiser wants to find these extraordinary people, with stories that inspire and attitudes that build a better America.

Help us find them.

Agency: Isobar
CCO: Rui Branquinho
VP Creative: Mateus Braga
Copywriter: Marcelo Goés, Heitor Perpétuo
Art Director: Fleytcher Soares, Daniel Lara
UX: Filipe Braga
Designer: Denis Cabaldi
Art Buyer: Renata Cartafina
Production Company: Corazon Filmes