Catch me if you can
Chevrolet launched Sonic in Brazil in a way never seen before. It was the first time that a brand car was launched 100% on digital platforms.
We created an ARG (Alternate Reality Game) - Pegue se for capaz (Catch if you can). The game starts on the web, with several stages and had a physical final test at the end, which took place in a place in Brazil that was only revealed as the game progressed.
The winner of the virtual game won a real Chevrolet Sonic.
Agency: AG2 Publicis Modem
CCO: Mateus Braga
Creative Director: Octavio Maron
Copywriter: José Carlos Godoy
Art Director: Marcelo Fiuza Lima, Romulo Carvalho
Account Manager: Rachel Casmala
Project Manager: Cinthia Schalen, Sabrina Fujikura
Approval: Gustavo Colossi, Roger Armellini, Fernanda Bertacini, Izabel Sasso, Maria Cecília Castanho