To donate Just say so
Novartis needed to talk about organ donation with a Brazilian audience. Due to the legislation in Brazil for you to become a donor, you just have to say so.
The aim was to turn them into donors and encourage them to speak their desire out loud.
Agency: Garage Interactive Marketing
Executive Creative Director: Mateus Braga
Associated Creative Director: Carolina Saraiva
Copywriter: Carolina Saraiva
Art Director: Marcelo Silva
Account Manager: Max Petrucci, Lucio Novaes
Production Company: Viela Filmes
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- Categories
- Advertisement
- Client
- Novartis + ABTO
- Release Date
- 2011