The new face of the elderly
People over 60 are more active and willing.
It was from this truth that we decided to create this movement that proposes a new symbol for a new third age.
Agency: Garage Interactive Marketing
Executive Creative Director: Mateus Braga
Associated Creative Director: Carolina Saraiva
Copywriter: Adriana Leite
Art Director: Paula Maia
Account Manager: Max Petrucci, Lucio Novaes, Alexandre Pernet