Mars Constitution

This was the winner idea of an Global Competition of Dentsu Aegis Network. Project Apollo.

The Mars Constitution is an AI-enabled campaign that uses visionary leaders speeches to create a hypothetical constitution for mars. The idea uses the dream to live in Mars to encourage people to reflect on the world’s challenges.

Agency: Isobar
Executive Creative Director: Mateus Braga
Creative Director: Alex Coelho, Filipe Braga
Copywriter: Raoni Leao
Art Director: Paulo Ribas, Jefferson Damasceno