Trato BB

A deal done is a lesson learned.

Our mission was to help parents teach financial education to children and teenagers in a simple and fun way.

That's why we created the TRATO - trato means deal in Portuguese. Trato is an application in which parents and children make "deals" involving tasks and rewards, bringing the family closer and helping with personal and financial education.

It allows parents to teach their children about values - such as discipline, organisation and responsibility - in a fun, hassle-free and accessible approach.

Agency: Isobar
Executive Creative Director: Mateus Braga
Creative Director: Daniel Souza, Vini Santos
Copywriter: Daniel Silva, Paulo Santos
Art Director: Leandro Rossini
UX: Nathalia Alves
Designer: Vinicius Souza, Luiz Henrique Dias, Moises Amaral
Operation Director: Fabiano Mello
Account Manager: Eliel Allebrandt, Ana Paula Bulus, Renata Vinagre, Gil Castello Branco
Approval: Marco Mastroeni, Luiz Felipe Oliveira