US citizens no longer need a visa to enter Brazil. An unprecedented fact, which will make life easier for tourists and increase the number of visitors to Brazil. More than a tourism campaign, it was necessary to show the Americans that Brazil was closer to them.
Idea: We unite two of the main monuments in the world: Christ the Redeemer and the Statue of Liberty. A hologram of Christ the Redeemer appears mysteriously next to the Statue of Liberty, as if it had actually been transported there. Without warning, without author and without explanation. The fact wins the news and social networks. The world wants to know how and why Christ is side by side with the statue of liberty. The answer comes the next day, when we air the making of explaining the action and saying that with the absence of a visa, Brazil and the USA are closer to each other.